Increasingly, at meetings and networking events, I am finding that Twitter is getting into my conversations with people. It has clearly grown up a lot and the profile of this tool is spreading way beyond the geeky, nerdy space that it was initially supporting.

However, the usual thing I get is “yeah, I looked at Twitter, but I just don’t have time for any more social stuff” or “ok, but what’s in it for me, there’s no revenue I can earn, is there?”

Others use it, but don’t have a clear justification as to why – they just “do”.

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