Increasingly, at meetings and networking events, I am finding that Twitter is getting into my conversations with people. It has clearly grown up a lot and the profile of this tool is spreading way beyond the geeky, nerdy space that it was initially supporting.

However, the usual thing I get is “yeah, I looked at Twitter, but I just don’t have time for any more social stuff” or “ok, but what’s in it for me, there’s no revenue I can earn, is there?”

Others use it, but don’t have a clear justification as to why – they just “do”.

Me? I used it initially to keep friends and family up to date with my activities, filling a useful, non-invasory, more personal space where they can look if they want, or ignore if not.

I’ve expanded on that to keep up to date with other people whose work or profile I am interested in, and hopefully vice versa. I have definitely gained leverage, and here’s a good example:

There was someone whose blog I used to read from time to time, that I then followed on Twitter, got to understand the real them a little more, then entered into infrequent dialogue. Then I was able to connect to them on LinkedIn, and a while later, when I was looking for a contact at a particular organisation, I found that I was connected via this original individual, so was easily able to effect an introduction. Fantastic!

There are lots of ways to use Twitter to engage, or to disseminate useful information, and I have blogged before (and again) about some, but I found out recently that some enterprising soul (Tom Morris) has set up a London Underground Twitter tracker to spread service information on the lines – its starting to catch on, what would you rather have – an SMS every 10 minutes, 90% of which you don’t want to receive (as you are already at work?!), or a feed that you can look at at your leisure, whilst en route to a station?

I think this is another great example of an application for the Twitter tool, just think how easy it would be to do the same if you were a small courier company, with the drivers texting back the last delivery they made, the traffic situation and so forth to a central operator, with the other drivers able to find that information via SMS or WAP; a really simple, non-invasive and time-saving business tool. what do you think?

There’s a whole load of tools, tips and advice on how best to use Twitter, which Connie Benson has kindly recently summarised here.

At the very least I recommend visiting these (my favourites):

Twitter in plain English (well, American, anyway) on YouTube

A Bloggers guide to how to use Twitter

Rather than aim for a follower profile in Twitter of thousands and have no real strategy for it, there are many ways you can use it effectively in a small scale; I’d love to hear more examples.

Nick on Nick
I am passionate about engaging with people using appropriate and relevant media, using branding and design to communicate a message effectively. I am fascinated by new world marketing (including social media) and finding new and relevant ways to engage with customers, prospects.. and other people! I started the full-service design agency Preview in ’94, a specialist livery company, PVL, in ’99 and am a Hyde Marketing Associate.

Read Nick’s personal blog at http://nickbroom.blogspot.com.