Whether the focus is your own personal expertise or the reputation of your brand or business overall, you will undoubtedly already have your own community of clients, prospects and contacts: perhaps attendees of events, buyers of books or people who follow your work.

Using our technical expertise and knowledge of the latest tools to monitor online debates and publications we can identify new business opportunities, emerging topics and new influencers you can tap into.

For businesses with an extensive online presence a Social Marketing Audit will provide fresh insights into:

• Where your brand, company, product or service is being talked about and what is being said
• Who is saying it and why, identifying their reliability, authority and credibility
• Who your online influencers are
• The segments of your audience and their dynamics
• How they behave now, as well as how things are changing
• Opportunities to reach them
• How to turn the outputs into actions
• The implications for media / PR / advertising / face-to-face and other communication tools
• Perceptions of your brand and other insights into the way you or your business is seen by the outside world

After gaining this intelligence we will show you how or help you to use it. The social network can provide a rich testing ground for proving new ideas, assisting with product and service development and giving opinions back to your audience - all the time building all important “demand pull”.

If you are interested to learn more about new on-line or social networking tools and how we can help you benefit from them please email Nick Broom.